BlueSky Online

Author : john peter

We all are aware of the term campaign management. It is the whole process through which email marketing campaigns are planned, produced, distributed and reported. With some Campaign Management applications the business people or organizations are made able to create, test, improve and execute the mainly apt campaigns and communications for the prospects of the organization and its customers. The business people are made able to handle several different categories of campaigns, from the single stage to some complex multi-stage or multi-channel campaigns. The business people are made capable to transform the results of the analytical activities into the tangible customer contact strategies cleanly. Repeat campaigns can also be automated and thus it helps to save the time too. The campaign management tools which are available today enables the marketers to deliver the timely and relevant customer communications, enabling them a complete and efficient centralized control from the desktop. Thus the campaign management tools now days helps the business man to track all the on-line, off line and direct campaigns. The promotion codes are provided to use if required to apply the limited time pricing or referral offers. They are also used just to identify a particular campaign. We can set up such tools and track the multi-tiered campaigns across different media and offers.

There are several benefits for the campaign management. The main benefit is the comprehensive marketing automation. Campaign management helps to apply the segmentation, key codes, scheduling, seeds and the analysis, with in the campaign management facilities. Another benefit of the campaign management is that it provides a true integrated marketing. The design campaigns can cross all the out bound channels of a business man from the single application. Campaign management also provides a closed loop processing for the business people or organizations. The automated contact history of the customers and the tracking of the response of the customers help for a closed-loop learning.

The campaign management tools are used for the query and analysis which helps to define the groups of the customers or distinct addressees based on specific criteria. The packages of campaign software also differ very much in terms of the functions which they provide. They allow the simple queries too in order to define the campaign audiences. Many tools depend on third party processing software for defining audience and also for the data exploration.

The campaign management tools or the marketing software of different types can be made relevant for all advertising and marketing efforts of the business company. This may include both the inbound and outbound activities. They are usually used to track the direct outbound marketing campaigns.

These tools also provide the planning capabilities which help to define the campaigns using some historical performances, some anticipated costs and revenues, the forecasted profitability and other such elements. These campaigns can also range from the simple direct mail efforts to some intricate multi channel, or multi step, event-driven initiatives.

These tools help to campaign to track and analysis and measure the effort’s performance by some key elements as test and control groups or segments.

For more information about Campaign Management Systems please click here.

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Filed under: Email Marketing

Author : Valentin Belyakov

Fax-server Concept is quite simple. You send faxes from your workplace in the function of printing to the fax-printer. The fax-printer, in its return, transmits your document to the fax-server. The latter makes an outcoming order for sending during a call through fax phone. This technology exchanges the traditional one, when there should be printing of individual documents and their further acceptance to the fax machine for sending. Such technological modification saves time because there is no need to print documents and to submit them to the device manually.

On the reception side another fax-server transmits recieved documents directly to the client of the e-mail on the desktop.

Time saving leads to essential economy of means in those companies which use fax- servers at the organisation of the business processes. But there is one shortcoming in sending and delivering information through the fax server if compared with e-mailing. The transmission of the documents through the channels of fax-telephone connection costs money. For typical average or large corporation cost of transfering faxes even between various offices can make an essential part of total expenses on the telecommunications organisation. This happens in those cases when fax transmission is really necessary means of company work organisation. For better using, varios deliverers of fax-servers have already offered a lot of classical technologies of routing with the least least cost routing, but realisation of such routing with the help of IP-technologies gives much more. In this case it is possible not only to minimise expenses on fax-telephone connection used for fax traffic organisation between two offices, but practically to eliminate expenditures of this kind out of the company budget. All this is achieved by transmitting faxes in the form of IP-packages instead of using traditional telephone long-distance call, for example.

Technology of “the cheapest routing”

There are two main technologies of fax transmission via the IP-protocol: sending of fax documents in the form of attachment to an e-mail message and conversion of the packaged fax messages to a format of outgoing fax-phone call.

In the first case the specified messages are accepted by the client of e-mail installed for the receiver. In other words, the e-mail address should be assigned to the receiving side. The table of routing for a fax-server, available for users, can include an e-mail address which is used by a fax-server for appropriate routing of fax documents. The faxes sent in such a way, will be transformed in

Graphics format that after their acceptance they could be viewed with any viewer (for example, that one which is installed by default). It means that is not necessary to install preliminary special computer software on the computer of the receiver as it is enough to use a good viewer.

But what to do in cases when a receiver e-mail address of the fax message is unknown? In this case IP-routing can be fulfilled by conversion of the packaged fax messages to a format of

outgoing fax phone call on a remote fax-server in a mode of local telephony of a receiver.

Thus, delivery of the fax document does not demand the organization of a long-distance call. In other words, the fax message is delivered to the fax device of the receiver free of charge. For the companies which have many offices, between which the intensive fax traffic is organized, such IP-routing with the least expenses can be realized now by application of specialized fax server products, and its usage is accompanied by essential saving of expenditures. Thus, at carrying out of the present trials there was the task to check up and estimate characteristics of fax-servers which are used for IP-routing of faxes to a remote fax-server which directs outgoing fax-phone calls in a mode of local telephony.

Solved tasks

so, we answered the following questions:

- Is IP-fax server system difficult in installation and customization?

- Is it simple in administration?

- Is the client interface convenient at usage of the Microsoft Outlook e-mail client?

- How do system characteristics correspond at usage of a traditional fax-server and an IP-fax server?

- How do characteristics of a traditional fax-server and various IP-fax servers correspond with each other?

Valentin Belyakov is a professional IT specialist and consultant. Working almost 2 years in the sphere of fax to email service.

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Filed under: Email Marketing

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Filed under: Email Marketing