Every webmaster that is looking to get higher search engine rankings will continually be making changes to their website. It is important to consider all aspects in order to have a quality search engine optimisation campaign. This site will consider the work that should be done on the internal links of your website to help your SEO campaign.

What is Internal Linking?

Basically, internal linking are the links that appear on your website and take you from one page of your website to another. It is really important that you work on these links to ensure they are set up properly for the search engines.

The Key to Internal Linking

There are many elements to internal linking that you need to take into account. However if you do you will find that you quickly benefit your SEO campaign. Below is our top list of internal linking strategies you should follow:

1. Use a Text Link Menu – It is important to remember that search engines can only read text and so for that reason you should make sure your menu is created using text links.

2. Embed links in your Text – When you are adding your text you should think about how it relates to other pages on your website. By doing this it will show you naturally where you can add links to your web pages. This will not only help your visitors to navigate your website but also help the search engines to understand your website.

3. Include Keywords in Links – When you create the links on your website it is important to include your keywords in the anchor text this will show the search engines what each of your pages are about. The keywords you use in your anchor text should be the same as those that you use in the title and other elements of a page. This will help to keep the consistency of your pages.

4. Add a Link to every page – When you put your site together try to link out to another page from each page of your website. This will help you to show the most important pages to the search engines.

5. Use the No Follow Tag – If you have a number of pages that you don’t want the search engines to see then use the no follow tag. You may have some content like your pricing that you don’t want to appear in the search results but you want your visitors to find it. For that reason you should add a link to that page and use the no follow tag so that the search engines can go to it. This will also help the PageRank of the pages that you want to make more important.

The above does not cover the full topic but it gives you some ideas of things you can implement to ensure you make the most of your internal linking strategy. This article it should also help you to understand the benefit of an effective internal linking plan for your search engine optimisation efforts. It is important to be consistent with any SEO campaign and make sure that you follow this through with every aspect of your website including the internal linking. Put the above in place and you will quickly see the benefits you get.

If you have found this article useful then you can get more information from Dazines – search engine optimisation.

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If you are working on an SEO campaign you will know that link building is one of the hardest yet one of the most important aspects of your campaign. It is important to make sure when you get links that you are doing it properly and this article will take some time to look at that.

Keywords in Your Links

One of the most important parts of link building is to get your keywords in the links to your site. For example if a lot of sites link to you using the keyword ‘sheep’ then it is likely you will appear high up in the search engine rankings for the search term sheep.

However it is important to say that it is not as simple as that. Google will also look at the content of your website and make sure that the keywords in your link do actually relate to the content of your site. This is to stop spammers getting their site listed for the wrong keywords just to catch more people.

What to do if you have no Links

When you are working on getting links to your website it is important to make sure you get your keywords in the links to your website. This will significantly help your rankings in the search engines. However when doing this you need to make sure your links do not look like spam. This means you will need to make sure you vary the test used in the links to your website.

Let’s look at our example and again and assume that you want to rank for the keyword ‘sheep’. Although you will need some links that use the term ‘sheep’ you also need to mix it up and have links that use the text like ‘white sheep’, ‘great sheep’, ‘sheep and other animals’ and other variations similar. You should also make sure that the page that you link to actually contains information about sheep otherwise you will still look like spam.

If you are not sure where to start getting links then your competitors can be a good place to start. Use Yahoo! Site explore to find out what sites link to your competitors and then contact each of them in turn for a link to your website.

What to do if you already have links

If you already have links to your website then you want to make sure you are getting the maximum benefit from them. Again use Yahoo! Site explorer to get a list of all the sites that link to you. Again check each of them out and see what the test they are using is. If it does not include your anchor text then contact the webmaster and ask them to change their link text. You will find that most of them will be happy to do this.

It is important to remember that you need to optimise the links to your website. However this is not the only thing you need to do. In order to have a quality SEO campaign you need to make sure you optimise your website as well. These things should all be done in tandem to make sure you have the maximum effect. It will also ensure that the work you do on your links matches the content on your website which is what the search engines want most.

f you have found this article useful then you can get more information from Dazines – search engine optimisation.

Dazines – web development
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1. Don’t Throw Away Your Links

A very common problem for many webmasters is that 70% of their incoming links point to www.yourwebsite.com and 30% of their incoming links point to yourwebsite.com. Search engines think that these are 2 completely different pages on your website, therefore the content on www.yourwebsite.com gets only 70% of the “link love” it actually deserves. How to fix that? You need to make a 301 Redirect from one page to the other and your problems are gone. Look into the folder with index.htm, index.php or whatever your website is using. There should be a .htaccess file – if there isn’t one, simply create it with any text editor. Once you have a .htaccess file, add those lines to it:

RewriteEngine On
RewriteCond %{HTTP_HOST} ^yourwebsite.com [NC]
RewriteRule ^(.*)$ http://www.yourwebsite.com/$1 [L,R=301]

2. Deep Linking

Don’t spend all your efforts on building links only to your homepage (e.g. www.yourwebsite.com). Having lots of links pointing to other pages on your website tells search engines that there is good content to be found all over your website. Pointing all your links to your homepage is a sign for search engines that your website is shallow and doesn’t provide as much value to the visitor as it should.

3. Secret: A Great Way to Get Free High-PR Links!!!

This is an idea we haven’t shared with anyone so far, but our registered members really deserve to know about it. There is a way for you to obtain highly relevant High-PR links for free! How to do that? Take a look at some quality, trusted directories (such as Yahoo, DMOZ, Business.com, Aviva) and find the category that is closely related to your niche. Click on the websites listed there and you will see that quite many of them are dead! Now use a query on Google such as “link:www.somedeadwebsite.com” to see who is linking to those websites. Inform administrators of the websites, linking to dead pages, that they have a broken link on their website and in a large majority of cases they will be happy to replace their broken link with a free link to your website. Yes, it’s as easy as that!

4. Use Smart Anchor Text

Linking to your website with the words “Click here!” isn’t nearly as helpful as linking to it with something related to your niche, e.g. “used car parts” if you are in this business. However, you should get the right natural looking mixture of the anchor text throughout your incoming links! Rule of thumb: use various keyword phrases in 70% of your incoming links, your URL in 20% and various “click here” variations in the remaining 10%.

Following these 4 guidelines your link building will be way more efficient and your website will appear much higher in search engine results pages, bringing you larger amounts of free traffic – and free traffic is what you really want!

Author Bio: Anze Sustar has been working as a web developer and a SEO consultant for five years. His Team has developed a unique Article Distributor that provides great one way link building and ensures you top positions in search engine results pages.

Category: Internet
Keywords: search engine optimization, seo, link building, one way links, seo service

If you have been working on building backlinks to your site for a while, then you know that usual techniques like directory submissions, social bookmarking, blog commenting, link exchanges, etc. may not help you securing the top search engine position you are expecting. While these techniques still work to some extent and do get your SERP (search engine result pages) ranking improved, they are just not enough anymore for higher ranking if you have a competitive niche.

Out of many social media sites these days, Squidoo and HubPages proved to offer the kind of contextual backlinks that Google seem to like a lot these days. Basically what you do to use these two social sites for your link building purpose is to join the sites for free and publish uniquely written articles covering the topics of your own site. Once you publish the articles with Squidoo and HubPages, you then need to promote those pages as well for search engine indexing. Within the articles, you can use the keywords as anchor texts to link back to your own site.

On Squidoo, each page built is called a lens. Once you sign up for a free account and login to your account, you will see your dashboard which you can navigate through to do what ever you want to do within Squidoo. If you are to build a lens for the first time, then you can just click on the link where it says “make a new lens” on the top left corner of your dashboard. One important piece information you need to know is that, you need to build a lens with at least 3 modules (basically 3 paragraphs under 3 different headers) for Squidoo to view your lens as complete and allow you to publish it. It is ideal that you write your article in an SEO friendly fashion dividing the article by multiple paragraphs before you start building your lens. Once the article is written, you can just copy each paragraph under one separate module. You also have the option to add images on your lens which will make the lens look lot more attractive.

Link building with Squidoo is easier than HubPages because Squidoo lenses offer you dofollow links to begin with where HubPages external links are nofollow to begin with. There is a way which allows you to get the external links to turn to dofollow however.

HubPages is somewhat similar like Squidoo since it also offers the opportunity to publish your own article for backlinks. Pages and paragraphs on HubPages are known as hubs and capsules compared to lenses and modules of Squidoo.

While link building with HubPages offers similar great benefit like Squidoo lenses, there is a bit of extra work needed to make the hubs turn dofollow. Each hub account has a personal hub score that shows on the right sidebar which needs to be 75+ for all the hubs under a specific hub account to be dofollow. It is not very hard to gain 75+ personal hub score and all you need to do is to market your hub to get a little traffic and some backlinks. More traffic and backlinks you have, higher individual hub score you get. Remember to login to your hub account and make minor edit to your hubs once in a while which will also help keeping your hub score up.

There are lots of other social media sites that you can utilize for link building purposes but HubPages and Squidoo are two sites that are being used most by advanced level SEO professionals these days. There is no limit as to how many lenses or hubs you can build so you can just keep building pages after pages on these 2 sites for unlimited backlinks.

Summary: Traditional methods of link building may not be enough for securing higher search engine rankings, especially if you have a competitive niche. You need to build backlinks using some advanced methods that not many other average link builders are tanking advantage of.

Author Bio: For more information on Link Building using social media sites, visit the author’s SEO Blog.

Category: Internet
Keywords: link building,backlinks,seo,social media,squidoo lens,hubpages

What directories are all about?

Directories are like storage places or an online library which is home of web content, which includes articles, audio and video files, news archives and web links to other websites. Directories can be set up independently while there are also some which comprise part of a group of websites maintained on a bigger host. The primary reason why people move towards directories is either to submit content or links to their websites, or to seek for them.

A web directory has much more in store for you, than you think. They have many benefits some of which are:

Directories pull huge traffic:

Any webmaster recognizes the importance of attracting visitors in money making. Once your directory is up and running writers and webmasters will pay you frequent visits, for submitting content and links to their websites. If you know how to convert traffic into cash, then this is an ideal scenario for you. You can charge for submission of links, in recognition of your marketing services, and soon your income will start to generate.

Directories Can Directly Earn You Cash:

Charging for links can be a good source to earn through your directory, but having a sound reputation and frequent traffic, are two pre-requisites which must be there. But you can also directly earn through your directory by getting paid for links if you have a good PageRank. This will be a win-win situation for you and other websites, as they will use your directory’s popularity to their advantage, while you will get paid.

Reciprocal Links – Tool for Earning and Increasing Relevancy:

Directories also allow users to submit reciprocal links, which are used to bring people back to your website. If your directory enjoys high ranking, then you will get more and more reciprocal links, increasing your income and improving the relevancy for your directory to have better chances of getting detected by a search engine.

Creating a Directory Is Easier Than You Think:

Creating a directory is much easier than most people perceive it to be. You can either do it by using HTML, while the task gets even more trivial, if you use an application like WordPad, FrontPage or DreamWeaver. If you have some good knowledge about scripts and their usage, then you can simply build a MySQL database to create a directory. There are many free scripts available online to create directories easily and instantly, so you can also resort to them if you want to.

Subject Matter of Your Directory:

It is also important to define the topics to include in your directory, as it will keep your mind clear. Most people post a variety of topics in their directories like Insurance, Finance, Employment, Travel, Politics, Games, and Fiction etc.

You can also use a more concentrated approach in order to attract a section of audience instead of making efforts to pull everyone. You can dedicate your directory to a specific field or topic, and then only post relevant content. It can immensely help you succeed in catching the attention of more people.

Unique Content Is the Order of the Day:

In order to increase your PageRank, you need to post original content in your directory, which is not to be found on other directories or websites. As the content posted in your directory will be originated from different websites; therefore, it cannot be called unique content.

To include unique content in your directory, you should regularly post articles written by yourself. You can even hire writers to produce quality content for your directory. This will increase the traffic volume on your directory and improve its popularity.

Pick a Compatible Webhost:

As you will be presenting your directory on a page that is hosted, so it is essential that you check with your web host for some options. You should get an account with a webhost, which will allow you sufficient space to store data. One such webhost is Hostgator.com, which offers a space of 50GB for a monthly fee of $7, while you can also open an account with more disk space. You can get up to 100GB of disk space to store data in return of monthly charges of $10.

You will find many webhosts on the web, and by comparing their fees and facilities, you can pick up the best which is compatible with the needs of your directory.

Author Bio: Hu Thomas is an experienced internet marketeer and can be found at his review site Winning Money Ways and at his new blog Winning Money Ways Blog

Category: Internet
Keywords: making money with directories