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Tag Archives: Traffic
Professional Internet Marketer Tools
Two Powerful Pieces of Software that Can Help You Earn The Money You Want, By Working LESS… Continue reading
Professional Website is Your Winning Recipe
Author : Travis OlagueWorld wide internet ecommerce is growing wider every day. It is a market place that has developed many strong competitors in many fields. To build a nice sexy and functioning website, you have to think hard. It is a tricky task. … Continue reading
Landing Page Success Tips
Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, … Continue reading
Posted in List Building
Tagged conclusion, disclaimers, freebie, landing page, one chance, photo, prospective visitor, reminder, selling success, signature, squeeze, subscribers, success tip, Traffic
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The Truth About Keywords in Domain Names
Author : Mollie Holman
A question that comes up often is whether a company should be using a keyword rich domain name or not. While it may be a bit easier to get rankings with keywords in your domain, it might not always be the best choice. Before you make this crucial decision, ensure you know the benefits of each choice.
Building Brand vs Building Rankings
Before you purchase your domain name, you need to make the decision of what’s more important – brand awareness or search engine rankings. It’s not that you won’t get search engine rankings if you choose brand awareness, it’s just that it might take longer to get those rankings.
If you have a short, marketable company name, you likely want that company name well known in your niche. This doesn’t happen overnight – it takes many years of promoting your company name everywhere that you promote your website. The rewards are priceless though. Imagine having people automatically mention your company anytime they discuss your niche.
If you have a longer company name or one that is less marketable, your brand awareness may not be as important. For such a company, you would be very happy just to be getting search engine rankings and traffic. Brand recognition may be more of a secondary goal to you.
The Search Engine Optimization Benefits of Keyword Rich Domains
Some people are under the impression that if you use a keyword rich domain name, you will automatically get rankings for that keyword phrase. While this may be true in an uncompetitive niche, it usually isn’t the case. Having keywords in your domain name just gives a small rankings boost.
It is debatable whether search engines automatically give rankings boosts for domain keywords or whether the rankings boost is an indirect result. I am more inclined to believe that it is an indirect result. When you have good keywords in your domain name, a large percentage of your links would have your keywords in the link anchor text. Normally some of your links would go to less desirable anchor text such as your company name or url. Those links only give boosts for specific keywords if you have keywords in your domain. Think of all the links that require you to use your company or website name, .web directories, industry publications, press releases, etc.
Although this boost may be a small one, you should be taking every bit of help you can in the battle to get rankings. On top of the rankings help, domain keyword usage also gets your domain name bolded in the search results. This can draw more attention and improve your click through rates.
The Downside of Keyword Filled Domains
There are cases where it is less advantageous to have keywords in your domain name.
In certain niches, this could make your url blend in with other competitors with similar urls. If your domain looks the same as another well ranked site, people may think they have already visited your site. You need to stand out.
With some keywords, it can look quite spammy to use them all in your domain name. Your url might look too long or the keywords might not apply to all of your offerings. This could severely limit your click through rates and conversion rates.
By using your keywords in your domain name, you may be making it extremely tough to develop brand recognition. Instead of always seeing your company name everywhere, people might instead just be seeing your keywords.
Conclusion
There is no right or wrong answer about what kind of domain name is better. It just depends on your goals and the details of your circumstances. You can get search engine rankings with virtually any domain name, but what domain is going to help your company the most?
Jeremy Biberdorf is an internet marketing professional with over 10 years of experience. Check out his website for low priced keyword research services. If you’d rather handle keyword research yourself, check out these free keyword tools and this keyword search software. Check out more on The Truth About Keywords in Domain Names Continue reading
Posted in Domain Names
Tagged anchor text, best choice, boosts, brand awareness, brand recognition, domain name, holman, indirect result, keyword phrase, link anchor, mollie, niche, rewards, rich domain, search engine optimization, search engine rankings, search engines, secondary goal, Traffic
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Cheap SEO Services Canada Unpaid For
Author : john lolo
Many SEO companies are fraudulent and customers complain about having to filter out which companies are truly worth the price of admission and cheap SEO services Canada. A different way of looking at it, is realizing that many companies which guarantee ranking you first, and being paid second, are being frauded by customers. Trustworthy clients also hae to weather their expectations and understand that SEO takes time to establish your website on Google search engine results page, over the long run is extremely cheap, and while there is no guarantee, that doesn’t mean you won’t rank or receive traffic.
The only reason why Cheap SEO Companies in Canada claim there is no guarantee is simple, no one has control over Gooogle. Although no one has control over Google, that doesn’t mean your website won’t be ranked with the proper factors used into building your SEO campaign for every page. Changing your URLS to have a targeted keyword add on will give a 25% increase to ranking on first page for a particular keyword (eg. http://www.seositeoptimization.com/cheap-seo-services-canada.html ). When you target keywords which are competitively low but yield medium/high search results, you guarantee yourself an exclusively high chance of achieving first page results for Google and acquiring sought after traffic. If a customer finds a legit company which is listed on first page for several SEO oriented keywords, you can expect they will be able to achieve the same results for your website.
Common Customer Complaints:
“I’m not seeing traffic, but im on first page! I want my money back”: Ease up, this is common but it doesn’t mean you won’t see traffic. Patience is a virtue when it comes to Google, just because you are listed on first page doesn’t mean that the work stops there, an SEO company offering cheap services has to continue working and striving to achieve the #1 overall spot for each keyword for you. Over 60% of the searches for a specific keyword view the 1st page listed on Google results, the rest of the searches are spread out amongst the top 3 websites listed for a specific keyword search. As long as you rank within the top 3, you are guaranteed the bulk of the searches, so it is important to find a company willing to keep working and placing you atop the keyword rankings.
“This is too expensive for me”: Generally, it may seem like the prices of SEO can be extremely high. Take into account that being charged a $1000 for a few months, or even a total package for a year at the cost of $3000-$10000 is extremely cheap in comparison to the costs of television advertising. The cost of an employee earning minimum wage can cost monthly what a suitable and cheap seo service package in Canada costs. The difference is, you’re earning a lifetime of traffic and visitors from Google, this is a major benefit. Say you decide to advertise your business on television for a cost of $1000 for a 30 second commercial. This is a pay-per-commercial basis, and while it may earn you a decent amount of traffic and visitors to your website along with new clients, it pales in comparison to having 900-1000 new visitors every month from ranking #1 for various keywords on Google related to the products and services you’re selling.
Lastly, understand that for an SEO company to place you on the first pages takes time, effort, hard work, and proper utilization of back linking techniques, website optimization, content optimization, and title tag optimization. Without the proper SEO tools, you will never receive daily traffic from Google and receive online sales without offline marketing to boot. You’re better off investing in an Cheap SEO Services Canada and waiting 1-2 months to receive first page results, afterwards, you will be the beneficiary of thousands of daily visits as opposed to a one time injection of clients who you may not retain from television and radio ads which are far less effective and far less targeted.
For more information contact Cheap SEO Services Canada